Uncategorized Digital Marketing Insights Archive | Novah Media

Managing your reputation as a small business owner isn’t something you do once in a while, or only when there’s a problem. It’s an ongoing commitment. But honestly, if you’re like most owners we work with at Novah Media, the idea of adding “reputation management” to your endless list of weekly tasks can feel overwhelming—until […]

Deciding how to invest your marketing budget for leads in 2026 isn’t just about chasing the channel everyone else is using. At Novah Media, we obsess over real business outcomes – not hype – and helping growth-minded businesses map a lead-gen strategy grounded in numbers, expertise, and local nuance. Here’s our detailed, insider take on

Every month, businesses trust digital marketing agencies to drive measurable online growth, but the real value isn’t just in promises—it’s in tangible, consistent deliverables. At Novah Media, our philosophy is rooted in partnership, transparency, and custom strategy. We want to detail not only what kind of work is performed month-after-month, but why each task matters.

There’s a reason so many “free marketing audit” pages struggle to convert—even though almost every agency claims to offer one. We’ve seen this firsthand while helping businesses understand their web presence at Novah Media. In this post, we’ll dig deep into the overlooked details and simple SEO fixes that actually make these audit offers into

The playbook for content marketing is changing faster than most businesses can keep up. At Novah Media, we’re finding those who want to grow organically in 2026 need to rethink old rules and focus where real people, and real search engines, are shifting. The next wave of organic growth rests on three pillars: optimizing for

If you’re running a small or medium-sized business (SMB), you already know that standing out online is harder than ever. The digital landscape changes so quickly and what worked in 2024 might barely move the needle by 2026. At Novah Media, we spend our days (and more often, our nights) obsessing over what actually matters

The period from Black Friday through New Year has long been the Super Bowl of digital advertising. But for businesses operating in a tariff-shaky economy, old habits of pouring dollars into PPC and hoping for holiday profit just do not work anymore. At Novah Media, we have seen firsthand how sudden shifts in costs and

For small business owners and marketing teams, the days of viewing professional video advertising as something reserved for bigger budgets and bigger brands are over. We live in an age where AI-generated video ads are shaking up how businesses—from realtors to e-commerce stores to local salons—launch campaigns, optimize spend, and connect with their audiences. The

If you feel like you’re stuck at the middle or bottom of the first page of Google, you’re not alone. Many businesses hit that invisible wall—ranking #7, #8, or #9—only to watch as their better-ranked competitors draw most of the traffic and leads. Let’s get clear: reviews can be the turning point for authority, visibility,

December is crunch time for service businesses in every local market. The competition is fierce, and the stakes are high — search interest for last-minute services, gift ideas, and extended hours spikes as consumers get swept up in the holiday rush. At Novah Media, we’ve seen businesses transform a slow December into their best month