SEO

How to Use First-Party Data to Drive Better PPC, Email, and SEO Results

Leave a Comment / Education, SEO

First-party data is the game-changer most businesses overlook when building truly effective digital marketing campaigns. With privacy regulations and the phaseout of third-party cookies, harnessing what you know about your real audience – directly from their interactions with your brand – is not only crucial, it’s also the most reliable way to get ahead. At […]

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How to Align Your PPC and SEO Strategies for Maximum ROI in 2025

Leave a Comment / Education, SEO, Small Business

In 2025, business growth is built on an omnichannel foundation—and few channels are more important to align than SEO and PPC. Here at Novah Media, having helped countless businesses harness the full potential of digital marketing, we’ve found that companies who synchronize their paid and organic strategies not only unlock greater ROI, but create a

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