Every month, businesses trust digital marketing agencies to drive measurable online growth, but the real value isn’t just in promises—it’s in tangible, consistent deliverables. At Novah Media, our philosophy is rooted in partnership, transparency, and custom strategy. We want to detail not only what kind of work is performed month-after-month, but why each task matters. Whether you need support with SEO, PPC, reputation management, or social media, here’s what an effective agency relationship truly looks like in practice.
How a Digital Marketing Agency Approaches Monthly Work
Digital marketing isn’t a set-it-and-forget-it service. Beginning with an in-depth discovery and continuing with strategy, content, optimization, and ongoing measurement, our work is about compounding improvements and adapting to market changes. Monthly deliverables anchor progress, giving you insight and clarity on where your investment is working hardest.
SEO: A Foundational, Ongoing Monthly Effort
For us, effective SEO is never about overnight results—it’s the culmination of daily, weekly, and monthly efforts stacked over time to help your business rank, get found, and earn trust. Here’s what goes into this each month:
Technical SEO Audits & Action
- Reviewing your website for crawl errors, speed bottlenecks, mobile responsiveness, and broken links.
- Ensuring structured data (schema) is in place and accurate for better search representation.
- Updating site architecture so new and priority pages can be discovered quickly by search engines.
Content Creation & Optimization
- Performing monthly keyword research based on trends, seasonality, and business goals.
- Planning, writing, and publishing new blog content or updating existing pages for freshness and relevance.
- Developing a custom internal linking plan (such as incorporating content like rewriting meta descriptions for higher traffic).
Quality Link Acquisition
- Identifying and reaching out for legitimate backlinks from contextually relevant, trustworthy sites.
- Reviewing your current backlink profile and assessing competitor strategies to uncover new opportunities.
Reporting and Strategy Loops
- Delivering clear, jargon-free reports on organic traffic, rankings for tracked keywords, and technical issues resolved.
- Ongoing adjustments to strategy based on what is and isn’t working—always aligned with your business goals.
PPC (Paid Search & Display): Results-Driven, Data-Backed Monthlies
Paid advertising delivers rapid insights and measurable ROI, provided there is rigorous weekly management and creative testing:
- Review and adjustment of campaigns to align with real-world business seasonality.
- Writing and split-testing new ad headlines, calls-to-action, and creative to increase conversion rates.
- Optimizing bids and budgets according to the highest ROI audiences and ads—not just maximizing traffic, but maximizing qualified leads.
- Granular reporting on spend, conversions, cost-per-acquisition, and next steps based on the data.
- Landing page review and feedback for better post-click experiences.
Social Media Management: Building Brand Visibility & Engagement
Social platforms move quickly, and consistency is key. Our monthly process includes:
- Developing an editorial calendar with a blend of curated, branded, and interactive content.
- Designing custom graphics, story posts, and platform-specific creative assets.
- Scheduling and publishing posts at optimal times as determined by past engagement and analytics.
- Monitoring your brand across platforms, responding to direct messages and comments, and fostering meaningful customer interaction.
- Monthly analytics summaries highlighting follower growth, top performing posts, and next action steps.
Reputation Management: Actively Safeguarding Your Brand
Trust is essential to online growth. Every month we:
- Monitor all major review sites plus business profile listings for new reviews and feedback.
- Craft professional, timely responses to customer reviews (both positive and negative), reflecting your brand voice and values.
- Keep you alerted about emerging brand mentions across the web, flagging anything that demands strategic attention.
- Initiate and track ongoing review generation campaigns (for example, utilizing best practices covered in our post on proven reputation-boosting tactics).
Account Management, Communication, and Planning
- Weekly or bi-weekly touchpoint emails outlining current priorities and roadblocks.
- Monthly recap meetings with real data, transparent discussion of wins and lessons, and strategic pivots.
- Live dashboards and easy-to-digest reporting for traffic, conversions, project progress, and more.
- Quarterly reviews to set fresh targets based on market shifts and business ambitions.
The Checklist of Core Monthly Deliverables
While every engagement is truly tailored, a typical monthly checklist at Novah Media includes:
- Technical website review and priority fixes
- Keyword research and up-to-date SEO strategy tuning
- New blog and on-site content creation and publishing
- Internal links and meta data review
- Backlink outreach and acquisitions
- PPC campaign management with reporting on ad spend, leads, and critical metrics
- Strategic recommendations for budget shifts or new initiatives
- Social media planning, creative development, posting, and engagement monitoring
- Ongoing review monitoring and professional response for online reputation
- Custom analytics dashboards and exploratory calls for collaborative growth
What to Track: Key Metrics for Monthly Review
If you want to evaluate effectiveness, focus on these core metrics every month:
- Organic search traffic, keyword movement, and site health scores
- Leads and conversions from all active channels (SEO, PPC, social, etc.)
- Engagement rates and audience growth on social platforms
- Cost per conversion and ad spend ROI (if running ads)
- Review volume and sentiment trends
- Actual business outcomes, not just vanity metrics
Red Flags: Things You Should Never See on a Monthly Basis
- “Guaranteed #1” claims for search rankings—no one can control competitive algorithms.
- Cookie-cutter (generic) reports or recycled strategies that don’t address your unique business or goals.
- Lack of dedicated check-ins or a reluctance to explain metrics honestly.
- Unexplained increases in spend or lack of transparency about where your budget is going.
Transparency, Consistency & Realistic Growth
For us at Novah Media, digital marketing is a long-term investment—measured in consistent deliverables and strategic growth, not quick fixes. We believe agencies should act as part of your team, providing accountability, honest communication, and clear results. That’s why we ensure your business gets a monthly plan, visible progress, and practical advice you won’t find from generic, one-size-fits-all agencies.
Want to see exactly how your online presence measures up? Let’s chat—our free digital marketing audit will break down how your brand is performing and set a clear path for real, measurable results.